We met in 2008, when Melissa was pregnant with her first son. Melissa was a little confused about what beauty products she should be using during her pregnancy. Her OB sent her home with a list of forbidden foods, but nothing about what skin creams were safe to use. So Melissa, a former beauty editor, went into a Googling frenzy and thankfully found Annette Rubin and the company she founded with her husband Dr. Jason Rubin, Belli Skincare, the only skincare line that screens its ingredients for teratogens (aka chemicals linked to birth defects).
We started talking and agreed there was a lot of misinformation out there on what beauty and personal care products are safe to use during pregnancy. Most people think organic and natural are the way to go while you’re cooking your little bun, but the truth is more complicated than that. In creating Belli, Annette and Dr. Rubin spent many years searching through published medical studies to find out which topical ingredients are the safest to use while pregnant. You see, there’s something called topical absorption, which means that whatever you put on your skin gets absorbed into the bloodstream and can get passed onto your growing baby. Think about nicotine and birth control patches, the way they work is through topical absorption.
We felt it was crucial to share all of this research with moms-to-be and help them make the smartest decisions possible about choosing which beauty and personal care products to use during pregnancy and on their babies. And that was how Belli Beautiful was born.
We hope that our book helps you and your family navigate the often-confusing world of beauty and personal care products. There are millions of products on the market that claim to be safe and healthy—and many are not. Pregnancy and your baby’s infancy are the two most important times in life to proceed with caution and make smart, informed decisions about what you choose to put on your skin. We spent many years writing and researching this book to make those decisions easier for you.
Xo Annette & Melissa